1. General “Auto Insurance” / “Car Insurance” Queries

What they search: Broad, informational terms like “auto insurance” (≈450 000/mo.) and “car insurance” (≈823 000/mo.) signal that users are just getting started:

• Policy basics & state requirements: How does insurance work? What minimum coverage is required in my state?
• Types of coverage: Liability vs. full‑coverage vs. usage‑based.
• Industry overviews: Market trends, average premiums, how insurers make rates.

Why it matters: High volume but low purchase intent—these searches are about education and awareness, so content that answers “what,” “why,” and “how” (e.g., “What does auto insurance cover?”) ranks best here.

2. Price‑Focused Queries (“Cheap Car Insurance” / “Inexpensive Auto Insurance”)

What they search: Cost‑driven keywords like “cheap car insurance” (≈301 000/mo.) and “inexpensive auto insurance” (≈823 000/mo.) show people hunting for the lowest possible premium.

• Discount opportunities: Good‑driver, multi‑policy, low‑mileage, student/military discounts.
• Deductible trade‑offs: How raising a deductible lowers monthly payments.
• Bundling strategies: Savings from combining auto with home/renter’s insurance.

Why it matters: These high‑intent shoppers are primed to convertads and landing pages that spotlight concrete savings, side‑by‑side price tables, and easy‑to‑apply discounts will win clicks.

insuranceseosem.com

3. Quote & Comparison Searches (“Car Insurance Quotes Online” / “Compare Car Insurance”)

What they search: Action‑oriented queries like “car insurance quotes online” (~49 500/mo.) and “compare car insurance rates” reflect buyers ready to shop:

• Instant estimates: Tools that deliver quotes with minimal data entry.
• Side‑by‑side comparisons: Rate breakdowns across multiple carriers at once.
• Review & rating insights: Customer satisfaction scores and financial strength.

Why it matters: Comparison sites (e.g., AutoInsuranceplans.com users save on average $66/mo. by shopping around) and digital‑first insurers that streamline quote generation dominate this space. Emphasize ease (“Get 5 quotes in 60 seconds”) and trust signals (A.M. Best ratings, real‑user reviews).

4. Coverage‑Type Queries (“Comprehensive Auto Insurance” / “Full Coverage Car Insurance”)

What they search: Mid‑volume, education‑focused terms like “comprehensive auto insurance” (~6 600/mo.) and “full coverage auto insurance” (~90 500/mo.), often paired with “vs collision”:

• What’s covered: Natural disasters, theft, vandalism, animal strikes, windshield/glass repair.
• Cost drivers: Why comprehensive premiums rose 20.6% last year (BLS data).
• Claims frequency: How often drivers file comprehensive vs. collision claims.

Why it matters: Users here want depth. Articles, FAQs, and infographics that clearly explain “what’s in” vs. “what’s out,” plus real‑world examples (e.g. “Is glass coverage really free?”), perform best.

5. Company‑Specific Brand Searches (“GEICO Auto Insurance,” “State Farm Car Insurance”)

What they search: Carrier‑name queries “geico car insurance” (≈201 000/mo.), “state farm car insurance” (≈110 000/mo.), “progressive car insurance” (≈90 500/mo.)—as users narrow in on particular providers:

• Discount programs: Multi‑policy, safe‑driver, usage‑based telematics.
• Digital tools & apps: Ease of filing claims, online bill pay, mobile ID cards.
• Reputation & ratings: J.D. Power scores, A.M. Best financial strength, BBB complaints.

Why it matters: Comparison pages that pit one insurer against another—highlighting each carrier’s unique perks, average savings for typical drivers, and customer‑service ratings—capture high‑value, late‑stage searchers.